Course: Product and Commercial Photography

Course Description

This comprehensive course in Product and Commercial Photography is designed to provide students with the essential knowledge and skills needed to excel in the field of professional photography. Through a combination of theoretical learning and practical exercises, students will gain a deep understanding of the techniques, concepts, and industry practices involved in capturing compelling product and commercial images.

Course Objectives

• Develop a solid foundation in the principles of photography, including exposure, composition, lighting, and color theory.
• Understand the unique requirements and challenges of product and commercial photography.
• Learn to effectively communicate and collaborate with clients, art directors, and creative teams to fulfill specific project goals.
• Master various lighting techniques to enhance product details, textures, and overall visual appeal.
• Explore different product photography genres, such as food, fashion, still life, and advertising.
• Learn post-processing techniques to enhance and retouch product images using industry-standard software.
• Understand legal and ethical considerations in commercial photography, including copyright and model releases.
• Develop a professional portfolio showcasing diverse product and commercial photography work.

Course Structure

The course will be delivered through a combination of lectures, demonstrations, hands-on practice, and constructive critiques. Students will have access to professional photography equipment and studio facilities to experiment with various lighting setups and props. Assignments and projects will be given to provide practical experience and encourage creativity. Additionally, guest speakers from the industry will be invited to share their insights and real-world experiences.

Course Requirements

• No prior photography experience is necessary; however, basic knowledge of digital cameras and their manual settings is beneficial.
• Students are required to have access to a digital camera (DSLR or mirrorless) with manual exposure controls and interchangeable lenses.
• Access to a computer with photo editing software (such as Adobe Photoshop or Lightroom) is recommended.
• Active participation in class activities and completion of assignments is essential for maximizing learning outcomes.

Course Completion

Upon successful completion of the course, students will receive a certificate of achievement. This certificate will serve as a testament to their skills and knowledge in product and commercial photography, enhancing their prospects in the professional photography industry.