Performing Arts Business Management

Welcome to the Performing Arts Business Management course, where creativity meets strategic business acumen. This course is designed for individuals passionate about the performing arts who aspire to manage and navigate the business side of this dynamic industry.

Course Overview

This course explores the intersection of artistic expression and business principles, providing a comprehensive understanding of the unique challenges and opportunities within the performing arts sector.

Course Highlights

• Introduction to Performing Arts Business
• Understanding the Entertainment Industry Ecosystem
• Financial Management for Arts Organizations
• Marketing and Audience Development
• Legal and Ethical Considerations in Performing Arts
• Event Production and Project Management
• Fundraising and Grant Writing
• Case Studies: Successful Performing Arts Organizations

Learning Objectives

By the end of this course, participants will:

• Grasp the fundamental principles of managing performing arts organizations
• Develop financial literacy specific to the entertainment industry
• Gain marketing strategies for attracting diverse audiences
• Understand legal frameworks and ethical considerations
• Master the essentials of event production and project management
• Acquire skills in fundraising and grant writing for arts initiatives
• Analyze successful case studies for practical insights

Resources

Recommended readings and resources:

• "Arts Management" by Ellen Rosewall
• "The Art of the Turnaround" by Michael M. Kaiser
• "Marketing the Arts" by Daragh O'Reilly and Finola Kerrigan
• "Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events" by Judy Allen
• Selected articles and case studies

Assessment

Assessment will be based on participation, assignments, and a final project applying the learned principles to a hypothetical arts organization.

Join us on this exciting journey where creativity meets strategic business management!