About this Course
Google Tag Manager Certification: Implementing Advanced Tracking and Analytics Solutions
The Google Tag Manager Certification: Implementing Advanced Tracking and Analytics Solutions course is designed to equip participants with the knowledge and skills necessary to implement advanced tracking and analytics solutions using Google Tag Manager. This course is ideal for digital marketers, web analysts, and anyone involved in managing website analytics and tracking implementations.
Course Objectives:
- Understand the fundamentals of Google Tag Manager (GTM) and its role in website analytics
- Explore advanced features and techniques in GTM for effective tracking and analytics
- Learn how to implement advanced tracking solutions for various platforms, such as Google Analytics, Google Ads, and other third-party tools
- Master the use of data layers and custom events to capture and send specific data to analytics platforms
- Gain insights into troubleshooting and debugging techniques to ensure accurate data collection and tracking
- Discover best practices for managing complex tracking setups and maintaining data integrity
- Optimize analytics implementations for enhanced data analysis and reporting
- Stay up-to-date with the latest trends and updates in Google Tag Manager and analytics
Course Outline:
-
Introduction to Google Tag Manager
- Overview of GTM features and benefits
- GTM account setup and container installation
- Basic tag implementation and tracking concepts
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Advanced GTM Configuration
- Advanced tag types and triggers
- Using variables and macros for dynamic tracking
- Implementing cross-domain and subdomain tracking
- Enhancing data collection with data layers
- Customizing GTM for mobile apps and AMP pages
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Integrating GTM with Analytics Platforms
- Setting up Google Analytics with GTM
- Integrating Google Ads and other advertising platforms
- Implementing third-party analytics tools and tags
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Advanced Event Tracking and Customizations
- Creating custom events and triggers
- Tracking form submissions, downloads, and other interactions
- Implementing enhanced e-commerce tracking
- Utilizing GTM for advanced A/B testing and personalization
-
Troubleshooting and Debugging
- Identifying and resolving common tracking issues
- Debugging GTM setups using preview and debug mode
- Testing and validating data collection
-
Advanced Tracking Strategies and Best Practices
- Managing complex tracking setups and data layers
- Implementing cross-device and user journey tracking
- Securing data and implementing data privacy measures
- Optimizing GTM configurations
External Resources
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How to Get Certified
Complete the Course
Answer the certification questions by selecting a difficulty level:
Beginner: Master the material with interactive questions and more time.
Intermediate: Get certified faster with hints and balanced questions.
Advanced: Challenge yourself with more questions and less time
Earn Your Certificate
To download and share your certificate, you must achieve a combined score of at least 75% on all questions answered.
Course Features
Honorary Certification
Receive a recognized certificate before completing the course.
Learning Pack
Get a carefully curated set of materials to help you learn better in this course.
Pricing Plans
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Frequently Asked Questions
For detailed information about our Google Tag Manager Certification: Implementing Advanced Tracking and Analytics Solutions course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is online, but you can select Networking Events at enrollment to meet people in person. This feature may not always be available.
The course doesn't have a fixed duration. It has 19 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll. This feature may not always be available.
You will receive a Certificate of Excellence when you score 75% or higher in the course, showing that you have learned about the course.
An Honorary Certificate allows you to receive a Certificate of Commitment right after enrolling, even if you haven’t finished the course. It’s ideal for busy professionals who need certification quickly but plan to complete the course later.
The price is based on your enrollment duration and selected features. Discounts increase with more days and features. You can also choose from plans for bundled options.
Choose a duration that fits your schedule. You can enroll for up to 7 days at a time.
No, you won't. Once you earn your certificate, you retain access to it and the completed exercises for life, even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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