About this Course
Google Marketing Certification: Strategic Digital Marketing Techniques with Google
This course is designed to provide comprehensive knowledge and practical skills in strategic digital marketing techniques using Google's marketing tools and platforms. With the rapid growth of the digital landscape, it has become crucial for businesses and marketers to leverage the power of Google's marketing solutions to reach their target audience effectively.
Course Overview
This course covers a wide range of topics related to strategic digital marketing with Google, including search engine marketing (SEM), display advertising, mobile marketing, video marketing, analytics, and optimization. Throughout the course, you will gain hands-on experience using various Google marketing platforms, such as Google Ads, Google Analytics, and Google Marketing Platform.
Course Objectives
- Understand the fundamental concepts and principles of digital marketing
- Learn how to develop effective digital marketing strategies
- Master Google Ads and create successful search and display advertising campaigns
- Explore mobile marketing strategies and techniques to engage mobile users
- Discover the power of video marketing and its impact on brand promotion
- Utilize Google Analytics to track and analyze website traffic and user behavior
- Learn advanced optimization techniques to improve campaign performance
- Gain insights into audience targeting, remarketing, and ad extensions
- Explore the Google Marketing Platform and its integrated marketing solutions
- Stay up-to-date with the latest trends and best practices in digital marketing
Course Structure
The course is structured into modules, each focusing on a specific aspect of strategic digital marketing with Google. Each module includes engaging learning materials, practical exercises, and real-world examples to ensure a comprehensive understanding of the topics covered. In addition, you will have access to a dedicated online forum to interact with instructors and fellow participants, fostering a collaborative learning environment.
Target Audience
This course is ideal for marketing professionals, entrepreneurs, business owners, students, or anyone interested in expanding their knowledge and skills in strategic digital marketing with Google. No prior experience is required, although a basic understanding of marketing principles and familiarity with online advertising platforms would be beneficial.
Course Completion and Certification
To successfully complete the course, participants are required to actively engage in the learning materials, complete the practical exercises, and pass the assessments provided at the end of each module. Upon successful completion, participants will receive a certificate of achievement in Google Marketing Certification: Strategic Digital Marketing Techniques with Google, showcasing their proficiency in leveraging Google's marketing tools for effective digital marketing campaigns.
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External Resources
How to Get Certified
Enroll in the Course
Click the "Enroll" button to view the pricing plans.
There, you can select a plan or your preferred options and complete your payment to access the course.
Complete the Course
Answer the certification questions by selecting a difficulty level:
Advanced: No hints, more questions, shorter time limit.
Intermediate: Hints available, moderate questions, standard time limit.
Beginner: Hints with user-friendly options, fewer questions, longer time limit.
Earn Your Certificate
To download and share your certificate, you must achieve a combined score of at least 75% on all questions answered.
Course Features
24/7 Support
Around-the-clock assistance for any questions or concerns you may have.
Study Guides
Easy-to-follow guides that break down complex topics for better understanding.
Career Workshops
Hands-on workshops that help you build important career skills.
Networking Events
Special events designed for you to connect with industry leaders and fellow participants.
Insightful Webinars
Live sessions led by experts to help you deepen your understanding of key topics.
Expert Coaching
One-on-one sessions with industry experts to enhance your skills and knowledge.
Pricing Plans
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Frequently Asked Questions
For detailed information about our Google Marketing Certification: Strategic Digital Marketing Techniques with Google course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is offered online. If you want to meet people in person, you can choose the "Networking Events" option when you enroll. These events allow you to connect with instructors and fellow participants in person.
The course doesn't have a fixed duration. It has 17 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll.
You will receive a Certificate of Completion when you score 75% or higher in the course, showing that you have learned about Google Marketing Certification: Strategic Digital Marketing Techniques with Google.
The course price varies based on the features you select when you enroll. We also have plans that bundle related features together, so you can choose what works best for you.
No, you won't. Once you obtain a certificate in a course, you retain access to it and the completed exercises even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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