Google Marketing Certification: Strategic Digital Marketing Techniques with Google

This course is designed to provide comprehensive knowledge and practical skills in strategic digital marketing techniques using Google's marketing tools and platforms. With the rapid growth of the digital landscape, it has become crucial for businesses and marketers to leverage the power of Google's marketing solutions to reach their target audience effectively.

Course Overview

This course covers a wide range of topics related to strategic digital marketing with Google, including search engine marketing (SEM), display advertising, mobile marketing, video marketing, analytics, and optimization. Throughout the course, you will gain hands-on experience using various Google marketing platforms, such as Google Ads, Google Analytics, and Google Marketing Platform.

Course Objectives

• Understand the fundamental concepts and principles of digital marketing
• Learn how to develop effective digital marketing strategies
• Master Google Ads and create successful search and display advertising campaigns
• Explore mobile marketing strategies and techniques to engage mobile users
• Discover the power of video marketing and its impact on brand promotion
• Utilize Google Analytics to track and analyze website traffic and user behavior
• Learn advanced optimization techniques to improve campaign performance
• Gain insights into audience targeting, remarketing, and ad extensions
• Explore the Google Marketing Platform and its integrated marketing solutions
• Stay up-to-date with the latest trends and best practices in digital marketing

Course Structure

The course is structured into modules, each focusing on a specific aspect of strategic digital marketing with Google. Each module includes engaging learning materials, practical exercises, and real-world examples to ensure a comprehensive understanding of the topics covered. In addition, you will have access to a dedicated online forum to interact with instructors and fellow participants, fostering a collaborative learning environment.

Target Audience

This course is ideal for marketing professionals, entrepreneurs, business owners, students, or anyone interested in expanding their knowledge and skills in strategic digital marketing with Google. No prior experience is required, although a basic understanding of marketing principles and familiarity with online advertising platforms would be beneficial.

Course Completion and Certification

To successfully complete the course, participants are required to actively engage in the learning materials, complete the practical exercises, and pass the assessments provided at the end of each module. Upon successful completion, participants will receive a certificate of achievement in Google Marketing Certification: Strategic Digital Marketing Techniques with Google, showcasing their proficiency in leveraging Google's marketing tools for effective digital marketing campaigns.