About this Course
Digital Marketing 101: Introduction to Online Advertising Strategies
In today's digital age, businesses of all sizes need to have a strong online presence in order to stay competitive. This course will introduce you to the world of digital marketing, and provide you with the foundational knowledge and skills needed to create and implement effective online advertising strategies.
Course Overview
- Introduction to digital marketing and its importance in today's business landscape
- Overview of the various online advertising channels, including search engine marketing, social media advertising, and display advertising
- Best practices for creating and optimizing online ad campaigns
- Introduction to metrics and analytics for measuring the success of online advertising campaigns
- Case studies and examples of successful online advertising campaigns
Course Objectives
By the end of this course, you will:
- Understand the importance of digital marketing and its role in today's business landscape
- Be familiar with the various online advertising channels and their unique features and benefits
- Be able to create and implement effective online advertising campaigns
- Understand how to measure the success of your online advertising campaigns using metrics and analytics
- Have a solid understanding of the key elements of successful online advertising campaigns through case studies and examples
Who Should Take This Course?
This course is designed for anyone who is new to digital marketing and wants to gain a foundational understanding of online advertising strategies. This includes:
- Small business owners and entrepreneurs
- Marketing professionals who are new to digital marketing
- Students and recent graduates who are interested in pursuing a career in digital marketing
- Anyone who wants to stay current with the latest trends and best practices in online advertising
Prerequisites
There are no prerequisites for this course. However, basic computer and internet skills are recommended.
External Resources
Sign in to enroll and start your certification.
How to Get Certified
Complete the Course
Answer the certification questions by selecting a difficulty level:
Beginner: Master the material with interactive questions and more time.
Intermediate: Get certified faster with hints and balanced questions.
Advanced: Challenge yourself with more questions and less time
Earn Your Certificate
To download and share your certificate, you must achieve a combined score of at least 75% on all questions answered.
Course Features
Honorary Certification
Receive a recognized certificate before completing the course.
Learning Pack
Get a carefully curated set of materials to help you learn better in this course.
Pricing Plans
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Frequently Asked Questions
For detailed information about our Digital Marketing 101: Introduction to Online Advertising Strategies course, including what you’ll learn and course objectives, please visit the "About This Course" section on this page.
The course is online, but you can select Networking Events at enrollment to meet people in person. This feature may not always be available.
The course doesn't have a fixed duration. It has 12 questions, and each question takes about 5 to 30 minutes to answer. You’ll receive your certificate once you’ve answered most of the questions. Learn more here.
The course is always available, so you can start at any time that works for you!
We partner with various organizations to curate and select the best networking events, webinars, and instructor Q&A sessions throughout the year. You’ll receive more information about these opportunities when you enroll. This feature may not always be available.
You will receive a Certificate of Excellence when you score 75% or higher in the course, showing that you have learned about the course.
An Honorary Certificate allows you to receive a Certificate of Commitment right after enrolling, even if you haven’t finished the course. It’s ideal for busy professionals who need certification quickly but plan to complete the course later.
The price is based on your enrollment duration and selected features. Discounts increase with more days and features. You can also choose from plans for bundled options.
Choose a duration that fits your schedule. You can enroll for up to 7 days at a time.
No, you won't. Once you earn your certificate, you retain access to it and the completed exercises for life, even after your subscription expires. However, to take new exercises, you'll need to re-enroll if your subscription has run out.
To verify a certificate, visit the Verify Certificate page on our website and enter the 12-digit certificate ID. You can then confirm the authenticity of the certificate and review details such as the enrollment date, completed exercises, and their corresponding levels and scores.
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